Go Ahead, Doubt Me: Why Challenging the Status Quo Drives Real Change in Secure Environments
- Jayne O'Keefe
- Sep 7
- 1 min read
“I dare you — fu@king bet against me - I love it.” – Dana White
This quote hits home. 🔥 Over my 20 years working in the prison service, I’ve heard “You can’t do that” more times than I can count. Since launching Community Health and Wellbeing, that same resistance has only grown louder: “It won’t work.” “That’s not possible.” “You’ll never get it through.” “Why change it? We’ve always done it this way.” But I’ve never accepted that’s just the way it is. I’ve always believed we can do better - for staff, for services, and most importantly, for the brave people who run the prisons and the prisoners in them.
Yes, there’s red tape. Yes, the system is complex. But innovation doesn't come from doing what’s always been done. It comes from challenging the norm - and pushing through every barrier with purpose. At CHW, we’re building impactful, results-driven solutions for secure environments, and we’re growing year on year. So go ahead… doubt me. Just watch what happens next.
From our Founder, Jonathan Rowland


Comments